Luxury real estate entails
greater responsibility for agents who handle transactions than ordinary real
estate. They must advertise to a national audience to attract
non-local buyers, whereas ordinary real estate only generally requires exposure
in local media. There are also greater legal responsibilities for the
luxury estate agent, which often involve attorneys, trusts, and anonymity
issues. Buyers often require more inspections than with ordinary real estate
(which are generally bought after a single inspection).
Companies operating in the
luxury real estate market often publish their own magazines online and in
print, meant to publicize their brands. Examples include Christie's Great Estates magazine, published by Christie's
Great Estates, the real estate division of Christie's auction house,Previews magazine,
published by Coldwell
Banker, and the Robb Report.
text : Wikipedia
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