0 Camaro 02

On June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It would be the first time in history that 14 cities were hooked up in real time for a press conference via telephone lines. Chevrolet General Manager Pete Estes started the news conference stating that all attendees of the conference were charter members of the Society for the Elimination of Panthers from the Automotive World and that this would be the first and last meeting of SEPAW. Estes then announced a new car line, project designation XP-836, with a name that Chevrolet chose in keeping with other car names beginning with the letter C such as the Corvair, Chevelle, Chevy II, and Corvette. He claimed the name, "suggests the comradeship of good friends as a personal car should be to its owner" and that "to us, the name means just what we think the car will do... Go!" The new Camaro name was then unveiled. Automotive press asked Chevrolet product managers, "What is a Camaro?" and were told it was "a small, vicious animal that eats Mustangs."

The Camaro was first shown at a press preview in Detroit, Michigan, on September 12, 1966, and then later in Los Angeles, California, on September 19, 1966. The Camaro officially went on sale in dealerships on September 29, 1966, for the 1967 model year.